Bon-Ton Stores is expanding its “Close to Home” initiative by adding in-store shops to at least 100 stores this year – and the retailer is holding an online sourcing fair to find companies to feature in the new shops. The ‘Close To Home’ shops initially launched in 45 stores in fall 2016.

Bon-Ton Stores operates Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers stores.

The “Close To Home” shops feature products made by local artists and entrepreneurs — including Indie beauty brands. The shops are reporting sales that more than doubled projections, and Bon-Ton expects continued growth in 2017.

One of the cosmetics brands featured in a “Close To Home Shop” at Bon-Ton stores is Kiyi Kiyi Cosmetics, which is based in Willmar, Minnesota. Carma Wood, owner of Kiyi Kiyi Cosmetics, says, “I doubled my yearly revenue in 2016 and had more sales in December than the entire previous 11 months combined. Being featured in a ‘Close to Home’ shop has allowed me to reach a wider audience of customers.”

Kathryn Bufano, president and CEO of The Bon-Ton Stores, Inc., comments, Our regional merchandising teams carefully curated these shops to deliver customers a hometown shopping experience that reflects the tastes and buying preferences of our local communities. The ‘Close to Home’ shops have been a great opportunity for us to showcase local artisans and entrepreneurs and demonstrate our commitment to supporting the communities we serve.”

Interested in being featured in Bon-Ton’s Close To Home shop?
Brands can submit products for review by applying online here at this link.

Photos above: (L) The Close To Home shop; (R) Kiyi Kiyi Cosmetics, one of the shop’s featured brands in Minnesota.